Technical SEO
Crawling, indexing, canonicals, sitemaps and page experience checks.
NORTHLAB / SEO
Be found for relevant searches.
We help search engines understand your website and connect your business with people actively looking for your services. No guaranteed rankings; we focus on measurable improvements.
Service pages
Useful content structured around genuine customer searches.
Local search
Consistent business details, locations and service information.
Measurement
Track search visibility, enquiries and conversions.
NORTHLAB / APPROACH
Start with your current website.
We review technical issues, current content and relevant searches. The work is prioritised and scoped with clear reporting rather than guaranteed positions.
SEO + GEO: clear signals for search and AI experiences.
SEO helps search engines discover and understand your website. GEO (Generative Engine Optimization) builds on the same reliable content and technical foundations to support visibility in AI-assisted search experiences. It is not a separate ranking guarantee.
Technical access
Check indexable pages, robots.txt, sitemaps, canonicals, internal links and mobile usability.
Clear business identity
Show consistent company details, services, locations and contact options in visible page content.
Credible evidence
Use genuine project examples, precise service descriptions and helpful answers rather than unsupported claims.
Measurement
Review Search Console, visitor behaviour and qualified enquiries to prioritise useful improvements.
Do I need a special file for GEO?
Google does not require llms.txt or special GEO markup for AI Overviews or AI Mode. Accessible pages, useful original content, valid structured data and conventional SEO fundamentals remain the priority.
Can you guarantee that AI assistants cite my business?
No. Inclusion, recommendations and rankings on Google, Bing or AI assistants cannot be guaranteed. We focus on discoverability, clarity and customer enquiries.
Request an SEO review.
We help search engines understand your website and connect your business with people actively looking for your services. No guaranteed rankings; we focus on measurable improvements.